Latest Episode

Book Marketing Secrets from a 30-Year Publishing Insider

Browse Episodes

Posted in: Advice For Authors, Business, Non-Fiction, Uncategorized Posted on

Book Marketing Secrets from a 30-Year Publishing Insider

Chris Cordani sits down with Scott Lorenz, one of the most respected book publicists in the industry and the founder of Westwind Book Marketing. With more than three decades of experience promoting books across every major genre, Scott breaks down what authors really need to know after they finish writing their book—and why publishing is only the beginning. Scott shares practical, real-world advice for aspiring and established authors navigating today’s crowded publishing landscape. From Amazon self-publishing and media outreach to book titles, cover design, social media strategy, and press releases, this episode delivers a masterclass in modern book promotion. In this episode, you’ll learn:

  • What aspiring authors should do before they write their first book
  • Why publishing on Amazon is easier than ever—and what most authors get wrong
  • How professional book publicity actually works behind the scenes
  • Why book titles and subtitles matter more than most authors realize
  • The biggest mistakes authors make when marketing their own books
  • How radio, TV, podcasts, and print media fit into a smart publicity strategy
  • Guerrilla and “stealth” book marketing techniques that actually work
  • The role of social media, memes, press releases, and Amazon ads in book sales
  • Why most authors aren’t ready for national media—and how to get there
  • How AI is changing publishing, publicity, and content creation
  • What authors should look for when hiring a book publicist

Scott also discusses his own journey into book marketing, his experience working with high-profile authors, and why every book has an audience—it’s just a matter of finding it. Whether you’re an aspiring writer, a self-published author, or someone preparing to launch your next book, this episode offers practical guidance, honest industry insight, and actionable strategies to help your book stand out in a competitive market.
🌐 Learn more about Scott Lorenz and West Wind Book Marketing:
WestWindBookMarketing.com
🎙️ Listen now and discover how successful authors turn books into visibility, credibility, and lasting impact.

Posted in: Current Events, Fiction, Inspirational, Uncategorized Posted on

Autism’s Secret Cause? The Medical Malpractice Link You’ve Never Heard

In this compelling episode of Book Spectrum, host Chris Cordani welcomes Dinesh Danny, a parent, researcher, and author whose groundbreaking book AUTISM CAUSES UNVEILED challenges the conventional wisdom surrounding the rise in autism diagnoses. Through personal experience, medical records, and extensive research, Dinesh makes the case that a hidden traumatic brain injury at birth—often connected to induced labor and excessive contractions caused by Pitocin—may be the most overlooked factor fueling the autism epidemic. S7 E04 – Dinsesh Dav_otter_ai The conversation explores the science, the controversy, and the barriers that prevent open discussion, including medical suppression, legal obstacles, and social-media censorship. Dinesh also explains how MRI findings in his own son led him to uncover what he believes is the true cause at the heart of most modern autism cases. In this episode, Chris and Dinesh discuss:

  • Why autism diagnoses have surged over the past two generations
  • MRI evidence of white-matter brain injury and what it reveals
  • How labor induction practices have changed since the 1980s—and why that matters
  • The risks associated with Pitocin and why its warning labels are often ignored
  • Why genetics alone cannot explain the current autism rates
  • The four “causation tracks” outlined in AUTISM CAUSES UNVEILED
  • Why doctors are limited in what they can publicly say about autism causation
  • How legal precedent blocks many families from pursuing malpractice cases
  • The mission behind Autism PI, a parent-driven initiative collecting birth data nationwide

Dinesh’s work shines a light on a topic many families sense instinctively but rarely hear acknowledged: that the birth process itself may hold the key to understanding—and ultimately reducing—the autism epidemic. 📘 Order the book: AUTISM CAUSES UNVEILED: The Hidden Traumatic Brain Injury at Birth Causing the Autism Epidemic
👉 https://www.amazon.com/AUTISM-CAUSES-UNVEILED-Traumatic-Epidemic-ebook/dp/B0FM8STTLH?ref_=ast_author_dp&th=1&psc=1 🌐 Learn more about Autism PI: AutismPI.org S7 E04 – Dinsesh Dav_otter_ai 🎙️ Listen now to explore the evidence, the controversy, and the hope behind Dinesh Danny’s research.

Posted in: Business, Entertainment, Lifestyle, Non-Fiction Posted on

Master Builder Leads a Deck Rebellion

I remember when my father built his first deck. It was a small one at one side of the pool. Years later, he took it to a new level where he built one connected to the house with sliding glass doors, a grilling and dining area leading to the pool. That was decades ago, but my first experience with a deck as not simply a platform, but a living and entertainment space. Fast forward to 2025, Deck Rebellion: Revolutionary Concepts for Outdoor Living takes deck design up several notches (as the great Casey Kasem used to say) into a dimension so fascinating, it is limited only by one’s imagination.

Sean McAleer, founder of Deck Remodelers, winner of a plethora of prestigious awards, offers us not only a look into his own mind and skill, but a trending attitude toward decks as not only a place to enjoy a newspaper and grill burgers, but as the centerpiece of a backyard resort. We all enjoy going to 5-star hotels with beautiful outdoor deck areas, why not have one at home? This book not only let’s the reader explore his or her potential with photos of McAleer’s heralded work, but a series of short story testimonials from those whose backyards he and his company enchanted.

The decks shown in this book not only epitomize the new wave in yard-wide reimagination but also reveal how much McAleer loves a challenge and takes true joy in improving people’s lives through their homes. Why not, as he says, bring what you enjoy about the inside of your home outside? 

While the photos inspire imagination and offer readers a chance to think about the possibilities for their own backyard paradise, McAleer also offers practical advice to those who want to take on one of their own Deck Rebellions. He conveys what a well-conceived and quality-constructed deck can do for a home both to its aesthetic and investment value

Host Chris Cordani

Host Chris Cordani

Chris Cordani, host of Book Spectrum, used to love reading the backs and sides of cereal boxes, which led to him soon hearing about this place called the Library. After asking, “The library? What’s going on down there?” he decided to check it out. Years later, he created this podcast.

Through his career, Chris has created, hosted and produced several genres of talk and entertainment radio programs, creating and growing several throughout his career. Among his work, Chris also hosts the internationally-syndicated Revenge of the 80s Radio show, produces two shows airing in the NY-Metro market and worked in several capacities for stations of various formats throughout New York, including longtime talk station WOR. Through his work, Cordani creates content for radio shows and podcasts, books and interviews top newsmakers, leaders and celebrities from varied fields including entertainment, business, current events, politics, sports and history.



On Book Spectrum, we delve into some of the interesting new titles with their writers, peer into their minds, creative process and inspiration for their work.

Check out our latest podcasts.